§ 02Operating model
Discover → Define → Prioritize → Deliver → Optimize.
One spine for every case on this page. Each stage carries its own question, its own artifact, and its own signal of done.
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01 / Discover
What is the workflow actually doing today?
Observation · user pain mapping · failure-mode interviews
Signal: you can redraw the workflow without the team's help.
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02 / Define
Who's the user and what tradeoff matters?
Problem statement · primary-user selection · success criteria
Signal: a one-sentence problem the team stops arguing about.
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03 / Prioritize
What sequence maximizes adoption, not surface?
Impact × effort · risk · strategic fit · sequencing
Signal: the next three bets are obvious to anyone in the room.
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04 / Deliver
What is the smallest thing the user can run on?
Requirements · workflows · dashboards · rollout · enablement
Signal: the system survives a week without me in the channel.
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05 / Optimize
Where does the system still leak?
Usage instrumentation · friction logs · iteration cadence
Signal: the next release is sourced from data, not opinions.